Behavioral economics: Reunifying psychology and economics

  1. Colin Camerer*
  1. Division of Humanities and Social Sciences, 228-77, California Institute of Technology, Pasadena, CA 91125

Abstract

“Behavioral economics” improves the realism of the psychological assumptions underlying economic theory, promising to reunify psychology and economics in the process. Reunification should lead to better predictions about economic behavior and better policy prescriptions.

Footnotes

  • ↵ * To whom reprint requests should be addressed. E-mail: camerer{at}hss.caltech.edu.

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  1. PNAS September 14, 1999 vol. 96 no. 19 10575-10577
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