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An ecological valence theory of human color preference
Stephen E. Palmer and Karen B. Schloss
Stephen E. Palmer
Department of Psychology, University of California, Berkeley, CA 94720
Karen B. Schloss
Department of Psychology, University of California, Berkeley, CA 94720
Edited* by Paul Kay, University of California, Berkeley, CA, and approved January 13, 2010 (received for review June 5, 2009)

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Article Information
vol. 107 no. 19 8877-8882
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History:
- Published in issue May 11, 2010.
- Published first April 26, 2010.
Author Information
Footnotes
- ↵1To whom correspondence should be addressed. E-mail: palmer{at}cogsci.berkeley.edu.
Author contributions: S.E.P. and K.B.S. designed research; S.E.P. and K.B.S. performed research; S.E.P. contributed new reagents/analytic tools; K.B.S. analyzed data; and S.E.P. and K.B.S. wrote the paper.
The authors declare no conflict of interest.
↵*This Direct Submission article had a prearranged editor.
This article contains supporting information online at www.pnas.org/lookup/suppl/doi:10.1073/pnas.0906172107/-/DCSupplemental.
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An ecological valence theory of human color preference
Stephen E. Palmer, Karen B. Schloss
Proceedings of the National Academy of Sciences May 2010, 107 (19) 8877-8882; DOI: 10.1073/pnas.0906172107
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