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Research Article

Human preferences for sexually dimorphic faces may be evolutionarily novel

Isabel M. Scott, Andrew P. Clark, Steven C. Josephson, Adam H. Boyette, Innes C. Cuthill, Ruby L. Fried, Mhairi A. Gibson, Barry S. Hewlett, Mark Jamieson, William Jankowiak, P. Lynne Honey, Zejun Huang, Melissa A. Liebert, Benjamin G. Purzycki, John H. Shaver, J. Josh Snodgrass, Richard Sosis, Lawrence S. Sugiyama, Viren Swami, Douglas W. Yu, Yangke Zhao, and Ian S. Penton-Voak
PNAS October 7, 2014 111 (40) 14388-14393; first published September 22, 2014; https://doi.org/10.1073/pnas.1409643111
Isabel M. Scott
aDepartment of Life Sciences – Psychology Division, Brunel University, Uxbridge UB8 3PH, United Kingdom;
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Andrew P. Clark
aDepartment of Life Sciences – Psychology Division, Brunel University, Uxbridge UB8 3PH, United Kingdom;
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Steven C. Josephson
bDepartment of Anthropology, University of Utah, Salt Lake City, UT 84112;
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Adam H. Boyette
cDepartment of Anthropology, Washington State University, Pullman, WA 99164;
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Innes C. Cuthill
dSchool of Biology, University of Bristol, Bristol BS8 1UG, United Kingdom;
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Ruby L. Fried
eDepartment of Anthropology, University of Oregon, Eugene, OR 97403;
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Mhairi A. Gibson
fDepartment of Archaeology and Anthropology, University of Bristol, Bristol BS8 1UU, United Kingdom;
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Barry S. Hewlett
cDepartment of Anthropology, Washington State University, Pullman, WA 99164;
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Mark Jamieson
gSchool of Law and Social Sciences, University of East London, London E16 2RD, United Kingdom;
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William Jankowiak
hDepartment of Anthropology, University of Nevada, Las Vegas, NV 89154;
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P. Lynne Honey
iDepartment of Psychology, MacEwan University, Edmonton, AB, Canada T5J 4S2;
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Zejun Huang
jDepartment of Psychology and Behavioral Science, Zhejiang University, Hangzhou, Zhejiang 310028, China;
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Melissa A. Liebert
eDepartment of Anthropology, University of Oregon, Eugene, OR 97403;
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Benjamin G. Purzycki
kDepartment of Anthropology, University of Connecticut, Storrs, CT 06269;
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John H. Shaver
kDepartment of Anthropology, University of Connecticut, Storrs, CT 06269;
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J. Josh Snodgrass
eDepartment of Anthropology, University of Oregon, Eugene, OR 97403;
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Richard Sosis
kDepartment of Anthropology, University of Connecticut, Storrs, CT 06269;
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Lawrence S. Sugiyama
eDepartment of Anthropology, University of Oregon, Eugene, OR 97403;
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Viren Swami
lDepartment of Psychology, University of Westminster, London W1B 2UW, United Kingdom;
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Douglas W. Yu
mSchool of Biological Sciences, University of East Anglia, Norwich NR4 7TJ, United Kingdom;
nState Key Laboratory of Genetic Resources and Evolution, Kunming Institute of Zoology, Kunming, Yunnan 650223, China; and
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Yangke Zhao
jDepartment of Psychology and Behavioral Science, Zhejiang University, Hangzhou, Zhejiang 310028, China;
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Ian S. Penton-Voak
oSchool of Experimental Psychology, University of Bristol, Bristol BS8 1TU, United Kingdom
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  • For correspondence: i.s.penton-voak@bristol.ac.uk
  1. Edited by Susan T. Fiske, Princeton University, Princeton, NJ, and approved August 19, 2014 (received for review May 27, 2014)

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    Fig. 1.

    Examples of stimuli used. A European female composite (Upper) and an East Asian male composite (Lower) are shown. Masculinized stimuli (Left) and feminized stimuli (Right) are shown.

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    Fig. 2.

    (A) Preferences for sex dimorphism in female faces, by group. Blue sections indicate the proportion of a group that chose masculinized faces as most attractive, white sections indicate the proportion that chose neutral faces, and pink sections indicate the proportion that chose feminized faces. (B) Preferences for sex dimorphism in male faces, by group. Blue sections indicate the proportion of a group that chose masculinized faces as most attractive, white sections indicate the proportion that chose neutral faces, and pink sections indicate the proportion that chose feminized faces.

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    Fig. 3.

    Preferences for sex dimorphism in male faces by level of disease burden. Female preferences for masculinity in male faces by group, expressed as an average [participants’ choices for most attractive male faces were recorded as +60 (feminine), 0 (average), or −60 (masculine)], plotted against years lost to infectious disease in local populations (log-transformed). Preferences for masculinity decrease as the disease burden increases.

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    Fig. 4.

    Male faces perceived as most aggressive-looking, by group. Blue sections indicate the proportion of a group that chose masculinized faces as most aggressive, white sections indicate the proportion that chose neutral faces, and pink sections indicate the proportion that chose feminized faces.

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    Fig. 5.

    Masculinity of male faces perceived as most aggressive-looking, by level of urbanization. Average levels of masculinity in the male faces chosen as most aggressive-looking by group, plotted against level of urbanization, are shown. Participants in urban environments were more likely to choose masculine faces when asked to choose the most aggressive-looking face.

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    Table 1.

    Summary information for the groups tested

    GroupLocal regionCountrySubsistence moden malen femalen female after exclusions
    Canadian studentsAlberta provinceCanadaMarket economy236018
    UK studentsBristol cityUnited KingdomMarket economy80238134
    Shanghai studentsShanghai municipalityChinaMarket economy413838
    Hangzhou citizensZhejiang provinceChinaMarket economy435248
    Cree CanadiansAlberta provinceCanadaMarket economy262813
    TuvansTyva RepublicRussiaPastoralism, wages303018
    Kadazan-DusunSabah regionMalaysiaPastoralism, agriculture252618
    Fijian villagersCakaudrove provinceFijiForaging, agriculture, wages9105
    ShuarMorona Santiago provinceEcuadorHorticulture, hunting, foraging, recent small-scale agropastoralism303119
    MiskituRegión Autónoma del Atlántico SurNicaraguaHorticulture, fishing, hunting131715
    TchimbaKunene regionNamibiaPastoralism352720
    AkaSouthwest Central African RepublicCentral African RepublicForaging252511

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Preferring sex dimorphic faces may be novel
Isabel M. Scott, Andrew P. Clark, Steven C. Josephson, Adam H. Boyette, Innes C. Cuthill, Ruby L. Fried, Mhairi A. Gibson, Barry S. Hewlett, Mark Jamieson, William Jankowiak, P. Lynne Honey, Zejun Huang, Melissa A. Liebert, Benjamin G. Purzycki, John H. Shaver, J. Josh Snodgrass, Richard Sosis, Lawrence S. Sugiyama, Viren Swami, Douglas W. Yu, Yangke Zhao, Ian S. Penton-Voak
Proceedings of the National Academy of Sciences Oct 2014, 111 (40) 14388-14393; DOI: 10.1073/pnas.1409643111

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Preferring sex dimorphic faces may be novel
Isabel M. Scott, Andrew P. Clark, Steven C. Josephson, Adam H. Boyette, Innes C. Cuthill, Ruby L. Fried, Mhairi A. Gibson, Barry S. Hewlett, Mark Jamieson, William Jankowiak, P. Lynne Honey, Zejun Huang, Melissa A. Liebert, Benjamin G. Purzycki, John H. Shaver, J. Josh Snodgrass, Richard Sosis, Lawrence S. Sugiyama, Viren Swami, Douglas W. Yu, Yangke Zhao, Ian S. Penton-Voak
Proceedings of the National Academy of Sciences Oct 2014, 111 (40) 14388-14393; DOI: 10.1073/pnas.1409643111
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