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Research Article

Communicating science-based recommendations with memorable and actionable guidelines

Rebecca K. Ratner and Jason Riis
PNAS September 16, 2014 111 (Supplement 4) 13634-13641; first published September 15, 2014; https://doi.org/10.1073/pnas.1320649111
Rebecca K. Ratner
aDepartment of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, MD 20742-1815; and
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  • For correspondence: rratner@rhsmith.umd.edu
Jason Riis
bDepartment of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104-6340
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  1. Edited by Dietram A. Scheufele, University of Wisconsin–Madison, Madison, WI, and accepted by the Editorial Board June 18, 2014 (received for review November 5, 2013)

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    Fig. 1.

    USDA MyPlate nutrition guideline (2011).

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Memorable and actionable guideline
Rebecca K. Ratner, Jason Riis
Proceedings of the National Academy of Sciences Sep 2014, 111 (Supplement 4) 13634-13641; DOI: 10.1073/pnas.1320649111

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Memorable and actionable guideline
Rebecca K. Ratner, Jason Riis
Proceedings of the National Academy of Sciences Sep 2014, 111 (Supplement 4) 13634-13641; DOI: 10.1073/pnas.1320649111
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  • Article
    • Abstract
    • Why Memorability and Actionability Are Key Criteria
    • Obstacles to Creating Memorable and Actionable Guidelines
    • Characteristics That Promote Memorability
    • Characteristics That Promote Actionability
    • Case Study: Evolution of Nutrition Guidelines
    • Test Whether Your Guideline Is Memorable and Actionable
    • Conclusion
    • Footnotes
    • References
  • Figures & SI
  • Info & Metrics
  • PDF

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