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Edited by Dietram A. Scheufele, University of Wisconsin–Madison, Madison, WI, and accepted by the Editorial Board June 18, 2014 (received for review November 5, 2013)
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- Published in issue September 16, 2014.
- Published first September 15, 2014.
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- Previous version (September 15, 2014 - 12:04).
- You are viewing the most recent version of this article.
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- aDepartment of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, MD 20742-1815; and
- bDepartment of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104-6340
Edited by Dietram A. Scheufele, University of Wisconsin–Madison, Madison, WI, and accepted by the Editorial Board June 18, 2014 (received for review November 5, 2013)
Footnotes
- ↵1To whom correspondence should be addressed. Email: rratner{at}rhsmith.umd.edu.
Author contributions: R.K.R. and J.R. designed research, performed research, analyzed data, and wrote the paper.
The authors declare no conflict of interest.
This paper results from the Arthur M. Sackler Colloquium of the National Academy of Sciences, “The Science of Science Communication II,” held September 23–25, 2013, at the National Academy of Sciences in Washington, DC. The complete program and video recordings of most presentations are available on the NAS website at www.nasonline.org/science-communication-II.
This article is a PNAS Direct Submission. D.A.S. is a guest editor invited by the Editorial Board.
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