Better explicating the strengths and shortcomings of these models will help refine projections and improve transparency in the years ahead.
Image credit: Witsawat.S.
Edited by Susan T. Fiske, Princeton University, Princeton, NJ, and approved March 30, 2016 (received for review November 3, 2015)
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- Published in issue May 17, 2016.
- Published first May 2, 2016.
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- aOrganizational Behaviour and Human Resource Management Area, Rotman School of Management, University of Toronto, Toronto, ON, Canada M5S 3E6;
- bMarketing Unit, Harvard Business School, Boston, MA 02163
Edited by Susan T. Fiske, Princeton University, Princeton, NJ, and approved March 30, 2016 (received for review November 3, 2015)
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- ↵1To whom correspondence should be addressed. Email: katy.decelles{at}rotman.utoronto.ca.
Author contributions: K.A.D. collected the data; K.A.D. and M.I.N. designed research; K.A.D. and M.I.N. performed research; K.A.D. analyzed data; and K.A.D. and M.I.N. wrote the paper.
The authors declare no conflict of interest.
This article is a PNAS Direct Submission.
This article contains supporting information online at www.pnas.org/lookup/suppl/doi:10.1073/pnas.1521727113/-/DCSupplemental.
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