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Perceived social presence reduces fact-checking
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PNAS June 6, 2017 114 (23) 5976-5981; first published May 22, 2017; https://doi.org/10.1073/pnas.1700175114
Youjung Jun
aDepartment of Marketing, Columbia Business School, Columbia University, New York, NY 10027
Rachel Meng
aDepartment of Marketing, Columbia Business School, Columbia University, New York, NY 10027
Gita Venkataramani Johar
aDepartment of Marketing, Columbia Business School, Columbia University, New York, NY 10027
Edited by Susan T. Fiske, Princeton University, Princeton, NJ, and approved April 21, 2017 (received for review January 4, 2017)

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vol. 114 no. 23 5976-5981
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History:
- Published in issue June 6, 2017.
- Published first May 22, 2017.
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Freely available online through the PNAS open access option.
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Footnotes
↵1Y.J., R.M., and G.V.J. contributed equally to this work.
- ↵2To whom correspondence should be addressed. Email: gvj1{at}gsb.columbia.edu.
Author contributions: Y.J., R.M., and G.V.J. designed research; Y.J., R.M., and G.V.J. performed research; Y.J. and R.M. analyzed data; and Y.J., R.M., and G.V.J. wrote the paper.
The authors declare no conflict of interest.
This article is a PNAS Direct Submission.
This article contains supporting information online at www.pnas.org/lookup/suppl/doi:10.1073/pnas.1700175114/-/DCSupplemental.
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Perceived social presence reduces fact-checking
Youjung Jun, Rachel Meng, Gita Venkataramani Johar
Proceedings of the National Academy of Sciences Jun 2017, 114 (23) 5976-5981; DOI: 10.1073/pnas.1700175114
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