Muons penetrate much further than X-rays, they do essentially zero damage, and they are provided for free by the cosmos.
Image credit: Science Source/Digital Globe.
Edited by Susan T. Fiske, Princeton University, Princeton, NJ, and approved October 17, 2017 (received for review June 17, 2017)
Online Impact
Article Information
PubMed:
Published By:
Print ISSN:
Online ISSN:
History:
- Published in issue November 28, 2017.
- Published first November 13, 2017.
Article Versions
- Previous version (November 13, 2017 - 11:40).
- You are viewing the most recent version of this article.
Copyright & Usage:
Copyright © 2017 the Author(s). Published by PNAS. This open access article is distributed under Creative Commons Attribution-NonCommercial-NoDerivatives License 4.0 (CC BY-NC-ND).
Author Information
- aColumbia Business School, Columbia University, New York City, NY 10027;
- bGraduate School of Business, Stanford University, Stanford, CA 94305;
- cWharton School of Business, University of Pennsylvania, Philadelphia, PA 19104;
- dCambridge Judge Business School, University of Cambridge, Cambridge, CB2 3EB, United Kingdom
Edited by Susan T. Fiske, Princeton University, Princeton, NJ, and approved October 17, 2017 (received for review June 17, 2017)
Footnotes
- ↵1To whom correspondence should be addressed. Email: sm4409{at}gsb.columbia.edu.
↵2M.K. and D.J.S. contributed equally to this work.
Author contributions: S.C.M. and M.K. designed research; S.C.M., M.K., and D.J.S. performed research; S.C.M. analyzed data; and S.C.M., M.K., G.N., and D.J.S. wrote the paper.
Conflict of interest statement: D.J.S. received revenue as the owner of the myPersonality Facebook application until it was discontinued in 2012. Revenue was received from displaying ads within the application and charging for a premium personality test. The revenue received by D.J.S. was unrelated to the studies presented in this paper, and there will be no future revenue generated from the application. None of the authors received any compensation for working on the marketing campaigns used to collect data for the studies presented in this manuscript.
This article is a PNAS Direct Submission.
Data deposition: The data reported in this paper have been deposited in the Open Science Framework (OSF), https://osf.io/srjv7/?view_only=90316b0c2e06420bbc3a1cc857a9e3c7.
This article contains supporting information online at www.pnas.org/lookup/suppl/doi:10.1073/pnas.1710966114/-/DCSupplemental.
Cited By...
Article usage
Psychological targeting in digital mass persuasion
Article Classifications
- Social Sciences
- Social Sciences
Sign up for Article Alerts
Jump to section
You May Also be Interested in
Researchers are exploring whether these ubiquitous fluorinated molecules might worsen infections or hamper vaccine effectiveness.
Image credit: Shutterstock/Dmitry Naumov.
One protein seems to play a key role in touch sensitivity for flytraps and other meat-eating plants.
Image credit: Shutterstock/Kuttelvaserova Stuchelova.
Adam Mastroianni and Daniel Gilbert explore why conversations almost never end when people want them to.
A study finds that giant pandas roll in horse manure to increase their cold tolerance.
Image credit: Fuwen Wei.