A scarcity mindset alters neural processing underlying consumer decision making

New Research In

Edited by Read Montague, Fralin Biomedical Research Institute, Virginia Tech Carilion Research Institute, Roanoke, VA, and accepted by Editorial Board Member Michael S. Gazzaniga April 26, 2019 (received for review November 16, 2018)

vol. 116 no. 24 11699-11704

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^aDonders Institute for Brain, Cognition and Behavior, Radboud University Nijmegen, 6525 EN, Nijmegen, The Netherlands;
^bBehavioural Science Institute, Radboud University Nijmegen, 6525 HR, Nijmegen, The Netherlands;
^cDepartment of Psychology, New York University, New York, NY 10003;
^dCenter for Neuroeconomics, Maastricht University, 6211 LM, Maastricht, The Netherlands;
^eDivision of Psychology, School of Applied Sciences, London South Bank University, London SE1 0AA, United Kingdom;
^fInstitute of Psychology, Leiden University, 2333 AK, Leiden, The Netherlands;
^gPoverty Interventions, Hogeschool van Amsterdam, 1091 GH, Amsterdam, The Netherlands

Edited by Read Montague, Fralin Biomedical Research Institute, Virginia Tech Carilion Research Institute, Roanoke, VA, and accepted by Editorial Board Member Michael S. Gazzaniga April 26, 2019 (received for review November 16, 2018)

Author contributions: I.H., L.M., M.S., and A.G.S. designed research; I.H. and L.M. performed research; I.H., I.M., C.C., and A.G.S. analyzed data; and I.H., I.M., L.M., C.C., M.S., and A.G.S. wrote the paper.
The authors declare no conflict of interest.
This article is a PNAS Direct Submission. R.M. is a guest editor invited by the Editorial Board.
This article contains supporting information online at www.pnas.org/lookup/suppl/doi:10.1073/pnas.1818572116/-/DCSupplemental.