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Research Article

In climate news, statements from large businesses and opponents of climate action receive heightened visibility

View ORCID ProfileRachel Wetts
PNAS August 11, 2020 117 (32) 19054-19060; first published July 27, 2020; https://doi.org/10.1073/pnas.1921526117
Rachel Wetts
aDepartment of Sociology, Brown University, Providence, RI 02912;
bInstitute at Brown for Environment and Society, Brown University, Providence, RI 02912
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  • ORCID record for Rachel Wetts
  • For correspondence: rachel_wetts@brown.edu
  1. Edited by Arild Underdal, University of Oslo, Oslo, Norway, and approved June 12, 2020 (received for review December 9, 2019)

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Significance

Scholars and political commentators have often argued that business interests have privileged status in policy debates, particularly around questions of environmental degradation. However, few studies have been able to systematically compare business and advocacy organizations’ successful and unsuccessful attempts to influence political discourse, a key marker of interest group status. This study uses computational text analysis to fill this gap in the literature, examining the news coverage given to over 1,700 press releases about climate change from different types of organizations over an almost 30-y period. These results shed light on the social processes shaping the climate change debate in particular, while speaking to broader questions of how power is distributed in American democracy.

Abstract

Whose voices are most likely to receive news coverage in the US debate about climate change? Elite cues embedded in mainstream media can influence public opinion on climate change, so it is important to understand whose perspectives are most likely to be represented. Here, I use plagiarism-detection software to analyze the media coverage of a large random sample of business, government, and social advocacy organizations’ press releases about climate change (n = 1,768), examining which messages are cited in all articles published about climate change in The New York Times, The Wall Street Journal, and USA Today from 1985 to 2014 (n = 34,948). I find that press releases opposing action to address climate change are about twice as likely to be cited in national newspapers as are press releases advocating for climate action. In addition, messages from business coalitions and very large businesses are more likely than those from other types of organizations to receive coverage. Surprisingly, press releases from organizations providing scientific and technical services are less likely to receive news coverage than are other press releases in my sample, suggesting that messages from organizations with greater scientific expertise receive less media attention. These findings support previous scholars’ claims that journalistic norms of balance and objectivity have distorted the public debate around climate change, while providing evidence that the structural power of business interests lends them heightened visibility in policy debates.

  • climate change
  • politics
  • media
  • organizations
  • power

Footnotes

  • ↵1Email: rachel_wetts{at}brown.edu.
  • Author contributions: R.W. designed research, performed research, analyzed data, and wrote the paper.

  • The author declares no competing interest.

  • This article is a PNAS Direct Submission.

  • Data deposition: The database of press releases and Stata code for replicating the analyses have been deposited in the openICPSR Repository (accession no. 116561).

  • This article contains supporting information online at https://www.pnas.org/lookup/suppl/doi:10.1073/pnas.1921526117/-/DCSupplemental.

Published under the PNAS license.

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In climate news, statements from large businesses and opponents of climate action receive heightened visibility
Rachel Wetts
Proceedings of the National Academy of Sciences Aug 2020, 117 (32) 19054-19060; DOI: 10.1073/pnas.1921526117

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In climate news, statements from large businesses and opponents of climate action receive heightened visibility
Rachel Wetts
Proceedings of the National Academy of Sciences Aug 2020, 117 (32) 19054-19060; DOI: 10.1073/pnas.1921526117
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