Table 3.

Postsearch shifts in voting preferences for study 2

CandidateRatingMean deviation from control (SE)
Gillard biasuAbbott biasu
GillardImpression0.65 (0.10)***288,299.5−1.25 (0.12)***168,203.5
Trust0.61 (0.10)***283,491.0−1.21 (0.11)***167,658.5
Like0.50 (0.10)***279,967.0−1.25 (0.11)***166,544.0
AbbottImpression−0.96 (0.13)***189,290.51.35 (0.12)***326,067.0
Trust−1.09 (0.14)***183,993.01.31 (0.12)***318,740.5
Like−0.85 (0.13)***195,088.50.94 (0.11)***302,318.0
  • *** P < 0.001: Mann–Whitney u tests were conducted between the control group and each of the bias groups.